Project Description

Client Brief

When the founders of MOD pizza, Ally and Scott Svenson came to us, they told us about their fresh, new company and how they wanted our creative services to capture the essence of their company’s amazing culture. MOD is a company that doesn’t judge and gives its team a world in which they can thrive. We learned these restaurants have a culture unto itself where great work is done and lifetime friendships are created.

The Challenge

Our challenge was to show the MOD team in action, how close the members are with the company and one another. We needed to capture how the team members work environment is fast, fun and to show how committed they are to service and to be given the chance show what they can do. Great people, products, service and environment.

The Solution

We conducted a series of interviews with a wide array of team members. From the top execs to the company’s daily face, we captured the essence of this MOD business which allowed people to be themselves at their job.  Our look captured this in a series of spots that utilized timelapse, slow motion and an unsaturated look.

Production Samples

The Important Elements of MOD

Logo

Capturing the logo into the video was an important part. MOD gives out stickers that are encouraged to be plastered on the walls of the restaurants.

Slogan

“Are you a MOD?” is the slogan emblazoned across a few walls, and tshirts at MOD. An important graphic slogan we placed throughout the videos.

Team Members

The team members are the most important part of MOD. We got to listen and captured them sharing intimate and compelling parts of their lives and what it means to be a MOD.

Pizza

Wood-fired pizza made super-fast. Great varieties, great pizzas, great salads. Gluten-free available. Great products around great service.

Final Result & Client Satisfaction

Piranha captured our culture at MOD in exactly how we wanted to see it.
Ally Svenson
Piranha’s professional approach and high quality production nailed our essence.
Scott Svenson